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Simply put, back-end marketing is the only way to do business. If you’re not doing a whole lot of it now, there’s a good chance that your business model is leaving a lot of money on the table unnecessarily. And there is also a good chance that you have several competitors who know better—who will snap that money up—and who will ultimately put you out of business if you don’t change… and fast.
So why is back-end marketing so important? I sat down and thought about it. I came up with dozens of different reasons, but I’ve limited this article to only four of the more important reasons. Next time you question whether or not you should use back-end marketing, look no further than this list…
1. In virtually all situations, it is far cheaper to sell a second product to an existing customer than it is to find a new customer. Some marketers estimate that it is 10 times cheaper. Even if it isn’t that much cheaper for you, it is still probably considerably cheaper. So do yourself a favor and switch your marketing efforts to your existing customers. It will significantly cut the costs of your marketing efforts.
2. Your existing customers will be willing to pay more than will complete strangers. This is because existing customers have purchased your products and have used them. They now know that you are a legitimate Internet marketer who has something useful to them. Other people do not know this. And that is precisely why you should attempt to sell your higher-end products to your existing customers, rather than people you do not know: they will resist less and this will result in a higher conversion rate.
3. Believe it or not, offering back-end products that are actually useful complements to your existing products will get your current customers to trust you. Rather than making you appear to be a scam artist, useful and reasonably-priced upsales will demonstrate that you are committed to providing your customer base with all of the information they need in order to be successful marketers.
4. Offering a large discount through a “back-end” sale gives you an excellent means through which you can re-activate “inactive” customers. You may not realize this now, but inactive customers are some of your best prospects. While they are not currently following your product releases, they have purchased from you in the past—and they may be a single email away from purchasing from you again in the future.
And there you have it: four concrete reasons why you should use more back-end marketing. If you didn’t know these before you read the article, you have probably quickly identified them as good reasons for using back-end marketing.
If you want to learn more about how you can actually use back-end marketing to your advantage, please visit my site at http://back-endsecretsrevealed.com , where you will find free, seven-day course on back-end marketing, a free report on back-end marketing, and a full-length, detailed ebook on back-end marketing.
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